A new approach to Interior Design
Angelo Adamo, creative director for Design Elemental (a division of Socks Construction) in Traverse City, Michigan, is setting his sights into the future of modern day interiors using a scientific method called Human Sense Connectivity (HSC). The study of HSC is to create an interior that is based on the individual’s memories of color, texture, and scent.
It all began growing up in Australia and spending time with his Italian grandparents in Naples, Italy. “It was the most influential time of my life when I was able to experience the culture and history of the Italians and how their style of living is based on the values of scent, color, and texture.”
Before entering the design industry Angelo graduated as a sports scientist. His specialty was coaching Australian athletes using visualization techniques and memory consulting. ” Winning should not be the main objective in sport. Its finding clarity that allows for someone to win regardless of the result. This method of clarity builds a road map for passions to move forward with a self-awareness and drive that doesn’t rely on external factors.” This is now Angelo’s method as a creative director.
Living the in USA since 1996 has allowed Angelo to blend his science background into the field of interior design. After graduating at the Harrington College of Design in Chicago, he started his career in NYC with renown firms like Sandra Nunnerley Inc. and Darren Henault Interiors. Moving to North Carolina was another learning process that broaden Angelo’s perspective in commercial, workplace, and institutional designs.
“I had an opportunity in North Carolina to better understand design phases for corporate and commercial interiors. However, it was difficult to allow my theory of human sense connectivity to formulate because architect firms can be a very structured and systematic.”
Angelo is also one of Polywood’s Design Ambassadors. ” I am proud to be an ambassador to Polywood. Its a forward thinking company which focuses on innovation and solutions according to human body and mind. Its not just a premium outdoor furniture product but a brand that has a sense of purpose.”
After 23 years of experiencing the design and build industry in the USA, the universe had finally discovered Angelo when relocating to Traverse City, Michigan. ” My wife created this opportunity as she became the VP of Interlochen Center for the Arts. Traverse City is a location that I felt connected to because of the environment reminded me of Adelaide, my home in Australia.”
Design Elemental was created in March 2019, when Angelo introduced Jonathan Lee Architects (Petoskey) to Socks Construction who are both highly regarded firms committed to building better living communities.
“Jonathan has been patterning custom builds using the method of component construction – a modern version of your original modular build. This method is more economical, a lot more sustainable, and time efficient. Socks Construction is going to change the construction industry in Northern Michigan and targeted areas like Grand Rapids and Detroit.”
Angelo has the platform to refine his practice and identify his unique approach. ” Social media gives us information overload and doesn’t allow us to judge on emotional reactions. Our current values are coming from what the eye evaluates rather from the base of our memories. Typically, we make decisions on what is familiar and how things effect us. Therefore, focusing specifically on the memory of scent, color, and texture, provides clarity and purpose to material and objects.”
Angelo is also developing a scent line called Adamo that will be available at the Design Elemental Studio coming Summer 2020. ” I have always admired aromatherapy and the influences of scent. I am developing home and skin care products that relate to our interior aesthetics, reflecting nature, lush materials , and our perception of modern day living.”